Already a star in her homeland of Norway with a catalogue of A-listed radio hits and Norwegian Grammy nominations for Best Pop Act and Best New Artist, SKAAR is set to go global as 2024 unfolds. She ended 2023 with the critically acclaimed album Mad Woman and kicked 2024 off with a star studded EP project titled Mad Women and won a Spellemann (Norwegian Grammy) for “Songwriter of the Year” for said album.
SKAAR (real name Hilde Skaar) grew up surrounded by the stunning scenery of the island of Stord in Norway. Her career started before she even told anyone that she wanted to become a musician, when she signed management and recording deals almost immediately after uploading her first cover to YouTube.
SKAAR is steadily becoming the next Norwegian alt-pop artist with the ability to make a major international impact. She’s ticking all the boxes: her first five singles have been A-listed at radio; she recorded the theme for the Netflix Originals Series ‘Home For Christmas’ and motion pictures “Battle” and “Askeladden”; and earned early praise from Clash, who hailed the “pop star quality searing through every piece of work she has ever released.”
SKAAR has a vision for every element of the creative process - even to the extent that knowing that making things too polished doesn’t fit her ethos.
“Why should I hide behind a perfect wall-of-music? I don’t want it to sound perfect, because I’m not perfect. I want it to be real.”
And that’s the key factor that unites everything that SKAAR does. She sets true life tales to music that she wholeheartedly believes in, and there’s no chasing trends or trying to fit in.
Her early singles - including ‘Higher Ground’, ‘Turn of the Tide’ and ‘24’ - established her as one of Norway’s most exciting new talents. Her debut EP ‘The Other Side of Waiting’ (2020) further demonstrated the artistic depth to complement her broad pop appeal. Her achievements kept on coming with three Top 10 radio hits and further award nominations including Best New Artist at the P3Gull Awards, This Year’s Rising Star at by: Larm Festival, and Artist of the Year at the NRJ Awards.
SOCIAL REACH
INSTAGRAM FOLLOWER DEVELOPMENT
Key Demographics
Majority of music listeners between the ages of 28-34 with 25% of streams deriving from this segment.
SKAAR appeals slighty more to the female population representing 65% of her listeners.