Madrugada

Madrugada always had something timeless about them. The band emerged from a never-ending conversation about music that was taken into the rehearsal room, and from there to the recording studio and the stage, where dark, melancholic magic was created. Critics and audiences alike were moved by the nerve in their musical expression. Each of the band members made a unique contribution to what was Madrugada’s identity. Sivert Høyem’s heartfelt baritone. Frode Jacobsen’s grounding bass. Jon Lauvland Pettersen’s inventive drumming. Not to mention the songs.

Our best songs were never by the book. We had to do things our own way.

When Madrugada regrouped to celebrate the 20th Anniversary of their classic debut album «Industrial Silence» in 2019, they quickly realised that interest in the band had not waned in their absence. It had, in fact, increased, not least on the European continent.

What’s more, they realized that they loved being back together. Being in Madrugada had never been quite this much fun. 

Says vocalist and guitarist Sivert Høyem:

It was if as the last piece of the puzzle had snapped into place. I’d never felt so self-assured on stage before. It was no stress at all, whereas in the past it had always been very stressful to me.

The tour was a triumph, with the band selling out shows in the their native Norway, plenty of festival dates and a host of concerts throughout Europe, where the band now sold out halls that were twice the size of the places they used to play back in the day.

SOCIAL REACH

Key Demographics

Majority of music listeners between the ages of 45-59 with 30% of streams deriving from this segment.

Madrugada appeals more to the male population with 60% of the band’s listeners.

Playlists

MEDIA